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Archive for the ‘Edelman’ Category

Since the Bank of England reduced its base lending rate to an historically low 2% on Thursday UK media commentary has been dominated by a ‘will they, won’t they’ analysis of which banks are planning to pass on the full value of the 1% cut to their mortgage customers and which are not.  At the [...]

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OK – first some self-justification. I realise that this song doesn’t exactly enhance my credentials as the wild man of PR.  Unfortunately it’s the most appropriate one I could come up with in what is a necessarily short space of time and, having set out the parameters for titles myself – most importantly that they [...]

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Is the Governor of the Bank of England sending a signal to the banks with today’s shock 1.5% reduction in interest rates?  This is the view of my colleague Susan Eastoe, Edelman’s Deputy CEO and Public Affairs guru who says that in dropping base rates to their lowest point since 1955 it looks like Mervyn [...]

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News of the Government’s £37bn investment of taxpayers’ money into the battered British banking sector, alongside Barclays’ announcement that it is looking to raise a further £6.5bn of capital from the market, is further confirmation that we have moved from the point where we are experiencing a crisis of confidence to just a full blown [...]

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Breaking away – if it’s possible – from the collapsing world economy, an interesting flyer lands on my desk for the 2008 Reputation Conference at the John Madejski Centre for Reputation at Henley Business School.  The keynote speaker is one Gerald Ratner who certainly knows a thing or two about demolishing reputations – but is he [...]

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